The rise of Clinton, the fall of Trump, and the worst election ever

by CLSA / Sep 18, 2016

Dr. Frank Luntz, Founder and CEO, Luntz Global Partners


Presentation: Hailed as “The Nostradamus of pollsters” Dr Frank Luntz has become so influential that Barack Obama, prior to his 2008 US presidential win, said, ‘When Frank Luntz invites you to talk to his focus group, you talk to his focus group’. Based on his unique focus groups and survey methodologies, Luntz has gathered proprietary data on the US Presidential elections between Hillary Clinton and Donald Trump, which he will share with us.

About Frank Luntz: Luntz has written, supervised and conducted more than 2,000 surveys, focus groups, ad tests, and dial sessions across four continents over the past decade. He has become the go-to consultant when Fortune 100 companies need communication and language guidance to navigate the economic climate and connect more closely with consumers. The “Instant Response” focus group technique he pioneered has been profiled on 60 Minutes, Good Morning America and on the award-winning PBS show Frontline. He also served as a consultant to the award-winning NBC hit show, The West Wing. He is the author of The New York Times bestseller, Words that Work: It’s Not What You Say, It’s What People Hear and What Americans Really Want… Really.

Luntz graduated from the University of Pennsylvania with honours in history and political science, and was awarded a Thouron Fellowship. He received his doctorate in politics at the age of 25 from Oxford University.

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